The brainchild of international business executive Sol Trujillo and NAHREP Co-Founder & CEO Gary Acosta, L'ATTITUDE hosts a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists, politicians, and industry influencers at its annual conference in San Diego, California. Here participants engage in open dialogue about the latest facts and data regarding America's Latino Factor and the New Mainstream Economy.

L’ATTITUDE is a historic American event where entrepreneurs, business leaders, artists, politicians, and industry influencers will discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America.