THEJEMBE is a one-of-a-kind journal that provides significant cultural insights to companies via articles, reports, and interviews published by industry experts. We base our tales on primary research to help marketers connect with varied customer groups in industries such as IT, healthcare, and retail. THEJEMBE’s interviews with industry professionals offer tangible tips for overcoming obstacles and discovering new possibilities. With a focus on America’s rich cultural variety, we help businesses optimize their messaging and product offerings to generate growth and profitability.